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Does a Facebook Link Count As a Backlink?

 Does a Facebook Link Count As a Backlink?

Knowing how to throw your weight around in the world of search engine optimization is one part of the battle in drawing attention to your business. Regarding Facebook, however, points of view differ in terms of the value that Facebook links have when they link back to your website. The true value Facebook backlinks have for your business will depend, among other things, on how you interact with the Facebook community overall.


Background

A backlink, by definition, is any link on a website that links back to your site. Because Facebook, as a social network, is a website at its core, then any link on a Facebook profile or page that leads people back to your business website is indeed a backlink. However, while a Facebook link might count as a backlink by definition, it's another matter entirely when considering how popular search engines, such as Google and Bing, rank websites.


Ranking

Search engines use their own algorithms to index websites by popularity and quality. To do that, one of the factors they look at is how many backlinks a particular website has. Generally, the more the backlinks, the greater the popularity and the higher the ranking. But search engines will bypass certain backlinks if the engine's algorithms deem them valueless, such as when they're from a website that the search engine rejects as irrelevant. These rejected sites could be spammy websites and, in some cases, social networking sites like Facebook.


Evolution

However, search engines continually change and tweak their algorithms to better match current Web trends. So, it's hard to say at any one time that Facebook links are worthless as backlinks. For example, the website Search Engine Land reported in 2010 how both Google and Bing do at least somewhat consider Facebook backlinks on public profiles and Facebook pages when determining a website's rank. Furthermore, website SearchMetrics noted in 2012 that "social signals" -- such as the number of Facebook "Likes" a Web page gets -- are associated with higher rankings on Google.


Action

So, while Facebook backlinks shouldn't necessarily be relied on exclusively in order to drive your website's SEO ranking, neither should they be discarded as worthless. In fact, the Search Engine Journal notes that getting Facebook users to post backlinks to your website can be highly effective given that business professionals on Facebook also tend to be bloggers. Therefore, a person who links to your website on Facebook might also do so on his blog. Furthermore, because Facebook is a social network, the quality connections you make there can lead to long-term business relationships, thus sustaining your SEO potential via Facebook backlinks.

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